Overview
Purpose
This website is for “Dry Oar.” We have two purposes with the creation of this website. We aim to educate our customers on the beauty of our location. We are located by the great Athabasca River and are surrounded by nature that can be both wild and dangerous, while also being peaceful and exhilarating. It is important to educate our customers about this so that they fully understand safety precautions and ability levels. Next, we want this website to help build our revenue. We wish to create an easy, interactive booking system and also show an availability calendar displaying instructors and class levels.
Audience
“Dry Oar” has several target audiences. The first audience are young adults between the ages of 18 and 30. They are looking to get out in nature and experience a thrilling and adrenaline inducing ride. They do not have very much disposable income, but are willing to pay for the most thrilling, challenging rapids. They will be accessing our site using mobile phones. The second audience are school aged children with their teachers, for homeschool, private and public schools. They wish to pay minimal fees, but are willing to raft during quiet times of the day. The teachers and parents will be accessing our website through laptops and desktops.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/4c3b4d-89b6a5-d1d1d1-e5c442-004484
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #D1D1D1 | #004484 | #E5C442 |
Typography
Header Font: Palatino, serif
I want the header to be easily readable and clean-lined.
Paragraph Font: Georgia, serif
I want the paragraph fonts to look like they flow well and invoke a feeling of a well-managed, safe company. The font needs to be sturdy and professional.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
